1. Search Engine Optimization (SEO)
- Perform keyword research and implement on-page & off-page SEO strategies.
- Optimize website content, meta tags, and landing pages for better rankings.
- Monitor website performance using tools like Google Analytics and Google Search Console.
- Build high-quality backlinks and improve domain authority.
2. Digital Marketing Campaigns
- Plan and execute paid campaigns on platforms like Google Ads and social media.
- Manage PPC campaigns and optimize ROI.
- Run email and remarketing campaigns.
3. Content Marketing
- Coordinate with content teams to create SEO-friendly blogs, articles, and web content.
- Ensure proper keyword placement and content optimization.
- Develop content strategies to increase engagement and traffic.
4. Social Media Management
- Manage company profiles across platforms (Facebook, Instagram, LinkedIn, etc.).
- Plan and schedule posts, campaigns, and promotions.
- Track engagement and improve social media performance.
5. Performance Tracking & Reporting
- Analyze campaign performance and prepare regular reports.
- Track KPIs like traffic, conversions, bounce rate, and rankings.
- Suggest improvements based on data insights.
6. Competitor Analysis
- Monitor competitor strategies and market trends.
- Identify opportunities to improve rankings and visibility.